PrestaShop Use Case Beauty
Beauty and Subscription
The online beauty product market continues to experience rapid growth, but also faces intensified competition.
Brands and retailers must address several major challenges: standing out in a saturated industry, retaining a demanding and often fickle customer base, and maintaining steady growth in a constantly evolving environment.
To grow their business, they need to not only offer innovative products tailored to consumer needs but also deliver a flawless and personalized customer experience.
Implementing a subscription model—whether for regular deliveries of consumable products (creams, masks, serums, etc.) or a Prime loyalty program that provides access to exclusive samples, personalized tutorials, or dedicated promotions—can significantly enhance customer retention and increase the average basket value.
Turn your customers into subscribers
Increase your average cart value and LTV
Stand out from the competition
Stand out from the competition
Enhance your customer relationships and their satisfaction
Consumable products
Customizable subscriptions
Set the price and frequency of each product, across all or part of your catalog, to create subscriptions tailored to your customers’ shopping habits.
Customizable design
Customize the design of your product pages to align with your brand identity and highlight the benefits of subscribing.
Mixed cart management
Provide a seamless shopping experience with mixed cart management, allowing customers to combine subscriptions and one-time purchase products in a single order.
Flexibility for your subscribers
Your customers can independently manage their subscriptions from their personal account: pause, resume, postpone the next order date, change the frequency or delivery address, and more. Everything is highly flexible to ensure satisfaction.
Subscription management
Track key subscription metrics and maximize your recurring payments with our tools to reduce churn: anticipate card expirations, automate follow-ups in case of payment failures, and more.
Prime Loyalty Card
Exclusive benefits
Set up exclusive benefits for your subscribed customers (free shipping, discounts, access to personalized beauty advice, etc.) and strengthen your relationship with them.
Tailor-made program
Offer your Prime loyalty card on a monthly, quarterly, semi-annual, or annual basis, and manage your subscriber benefits within a PrestaShop customer group.
Mixed cart management
Provide a seamless shopping experience with mixed cart management, allowing customers to purchase their Prime card and one-time products in the same order.
Subscription management
Optimize the renewal rate of your loyalty card and access key subscription metrics to monitor your subscriber base.
Your customers receive their products according to their needs, without having to worry about placing orders again.
Your customers can easily manage their subscriptions from their personal account.
By subscribing, your customers can enjoy discounted prices on their favorite products.
Your subscribers can enjoy perks such as special discounts, priority access, and personalized offers.
They build customer loyalty with 
Cosmetics and home diffusers
A turnkey solution for subscriptions
- Subscription offer integrated into our e-commerce environment
- Ability to create subscription offers for all or part of the catalog
- Enhanced customer experience with subscriber benefits
Organic essential care
A simple subscription service for my clients
- Integrated in my PrestaShop, subscriptions follow my classic order flow
- Average cart increased through management of mixed cart
- An effective tool to build customer loyalty
Home fragrances
A flexible subscription module for PrestaShop
- A team available to facilitate the installation of the module
- Customizable benefits for subscribers on a selection of products
- Customer relationship strengthened through subscription