PrestaShop Use Case Ecommerce

Ecommerce and Subscription

The subscription model is a strategic solution for many online businesses, regardless of their vertical. Fashion, decoration, DIY, publishing, electronics, auto moto, sports and leisure… All these categories can leverage the subscription to build customer loyalty and sustainable growth.

The integration of a subscription model is not limited to consumable products. It can take several forms, such as the recurring delivery of consumables (specialized tools, accessories, sports equipment, magazines, etc.), access to a premium loyalty card type Amazon Prime offering exclusive benefits (fast delivery, discounts, exclusive content) or the rental of products (electronic equipment, DIY equipment, fashion accessories, etc.).

Whether it’s for the regular shipment of essential supplies, privileged access to offers and services or the implementation of a long-term rental system, these solutions help increase customer retention, to secure recurring turnover and bring real added value to consumers.

Convert up to 30%
of your customers into subscribers

Increase your average cart value and LTV

Reduce your marketing costs by optimizing retention

Stand out from the competition

Enhance your customer relationships and their satisfaction

Consumable products

Customizable subscriptions

Set the price and frequency of each product, across all or part of your catalog, to create subscriptions tailored to your customers’ shopping habits.

Customizable design

Customize the design of your product pages to align with your brand identity and highlight the benefits of subscribing.

Mixed cart management

Provide a seamless shopping experience with mixed cart management, allowing customers to combine subscriptions and one-time purchase products in a single order.

Upsell to increase your turnover

With our upsell feature, your customers can add non-recurring products to their regular subscription orders. This allows you to increase the average shopping cart by offering your subscriber to buy targeted products at the best time.

Flexibility for your subscribers

Your customers can independently manage their subscriptions from their personal account: pause, resume, postpone the next order date, change the frequency or delivery address, and more. Everything is highly flexible to ensure satisfaction.

Subscription management

Track key subscription metrics and maximize your recurring payments with our tools to reduce churn: anticipate card expirations, automate follow-ups in case of payment failures, and more.

Prime Loyalty Card

Exclusive benefits

Set up exclusive benefits for your subscribed customers (free shipping, discounts, access to personalized advice for their pets, etc.) and strengthen your relationship with them.

Tailor-made program

Offer your Prime loyalty card on a monthly, quarterly, semi-annual, or annual basis, and manage your subscriber benefits within a PrestaShop customer group.

Mixed cart management

Provide a seamless shopping experience with mixed cart management, allowing customers to purchase their Prime card and one-time products in the same order.