PrestaShop Use Case Food

Food and Subscription

The online food market is constantly evolving, with strong growth driven by consumers seeking convenience, but also facing increased competition among industry players.

Businesses must tackle significant challenges: standing out in an increasingly saturated sector, retaining a customer base highly sensitive to quality and price, and ensuring efficient logistics to meet high consumer expectations.

To stand out, they need to offer fresh, high-quality products and services that simplify customers’ daily lives. An intuitive shopping experience, combined with exclusive benefits, is also essential.

Implementing a subscription service—whether for regular deliveries of essential products (milk, bread, fruits, coffee, etc.), prepared meals, or a Gourmet Prime loyalty program offering exclusive recipes, nutritional advice, or discounts on organic products—can significantly enhance customer satisfaction, improve retention, and increase the average basket value.

Turn your customers into subscribers

Increase your average cart value and LTV

Reduce your marketing costs by optimizing retention

Stand out from the competition

Enhance your customer relationships and their satisfaction

Consumable products

Customizable subscriptions

Set the price and frequency of each product, across all or part of your catalog, to create subscriptions tailored to your customers’ shopping habits.

Customizable design

Customize the design of your product pages to align with your brand identity and highlight the benefits of subscribing.

Mixed cart management

Provide a seamless shopping experience with mixed cart management, allowing customers to combine subscriptions and one-time purchase products in a single order.

Flexibility for your subscribers

Your customers can independently manage their subscriptions from their personal account: pause, resume, postpone the next order date, change the frequency or delivery address, and more. Everything is highly flexible to ensure satisfaction.

Subscription management

Track key subscription metrics and maximize your recurring payments with our tools to reduce churn: anticipate card expirations, automate follow-ups in case of payment failures, and more.

Prime Loyalty Card

Exclusive benefits

Set up exclusive benefits for your subscribed customers (free shipping, discounts, access to food personalized advice, etc.) and strengthen your relationship with them.

Tailor-made program

Offer your Prime loyalty card on a monthly, quarterly, semi-annual, or annual basis, and manage your subscriber benefits within a PrestaShop customer group.

Mixed cart management

Provide a seamless shopping experience with mixed cart management, allowing customers to purchase their Prime card and one-time products in the same order.