PrestaShop Use Case Pets
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Pets and Subscription
The online market for pet products continues to experience rapid growth but also faces increasing competition.
Merchants are confronted with several major challenges: standing out in a saturated market, retaining a fickle customer base, and maintaining stable growth.
To expand their business, they must not only offer high-quality products but also deliver an exceptional customer experience.
Introducing a subscription model—whether for regular deliveries of consumable products (such as kibble, treats, etc.) or a Prime loyalty program granting access to exclusive benefits—can significantly enhance customer retention and increase average order value.
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Convert up to 30%
of your customers into subscribers
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Increase your average cart value and LTV
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Reduce your marketing costs by optimizing retention
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Stand out from the competition
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Enhance your customer relationships and their satisfaction
Consumable products
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Customizable subscriptions
Set the price and frequency of each product, across all or part of your catalog, to create subscriptions tailored to your customers’ shopping habits.
Customizable design
Customize the design of your product pages to align with your brand identity and highlight the benefits of subscribing.
Mixed cart management
Provide a seamless shopping experience with mixed cart management, allowing customers to combine subscriptions and one-time purchase products in a single order.
Upsell to increase your turnover
With our upsell feature, your customers can add non-recurring products to their regular subscription orders. This allows you to increase the average shopping cart by offering your subscriber to buy targeted products at the best time.
Flexibility for your subscribers
Your customers can independently manage their subscriptions from their personal account: pause, resume, postpone the next order date, change the frequency or delivery address, and more. Everything is highly flexible to ensure satisfaction.
Subscription management
Track key subscription metrics and maximize your recurring payments with our tools to reduce churn: anticipate card expirations, automate follow-ups in case of payment failures, and more.
Prime Loyalty Card
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Exclusive benefits
Set up exclusive benefits for your subscribed customers (free shipping, discounts, access to personalized advice for their pets, etc.) and strengthen your relationship with them.
Tailor-made program
Offer your Prime loyalty card on a monthly, quarterly, semi-annual, or annual basis, and manage your subscriber benefits within a PrestaShop customer group.
Mixed cart management
Provide a seamless shopping experience with mixed cart management, allowing customers to purchase their Prime card and one-time products in the same order.
Subscription management
Optimize the renewal rate of your loyalty card and access key subscription metrics to monitor your subscriber base.
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Your customers receive their products according to their needs, without having to worry about placing orders again.
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Your customers can easily manage their subscriptions from their personal account.
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By subscribing, your customers can enjoy discounted prices on their favorite products.
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Your subscribers can enjoy perks such as special discounts, priority access, and personalized offers.